Credit unions have made collaborative banking a successful way of life for millions, while offering first-rate member service and impressive savings. But we have only 100 million members in a nation of over 300 million. And of those members, fewer than half call their credit union their primary financial institution. It's time for a new vision for the future of credit unions:
To realize this vision, we urge all credit unions to:
Remove barriers by actively participating in credit union grassroots activities and the political process
Create awareness by expanding your credit union's outreach and image in the community
Foster service excellence by offering a complete set of forward-looking and constantly improving financial services to members of all backgrounds and life stages
Click here for a checklist of action steps credit unions can take to help realize these goals.
This is a vision based on our shared values: collaboration, a focus on members, community involvement and a dedication to financial well-being. Unite for Good.